“Women in Tandem is a lounge and workspace for women to focus, connect and get stuff done.” I first came to work for Ana Lee when WIT was an idea and needed solid branding. I worked with what had already been created to build a palette of colors and a brand guide that she could use in her new endeavor. It has been a distinct honor to be involved in this project and see an idea come to life.
Branding Guidelines
The WIT brand features feminine neutral tones and rose gold metallic gradients to infuse a luxury aesthetic.
Promotional Materials
I produced many promotional items for WIT to help drive memberships and promoted a local vendor "Pop-up Shop" that featured many women-owned businesses in Riverside, California.
I was referred to Nick by a friend. I have since referred Nick to anyone who asks for a logo or design creation. It is obvious that Nick takes pride in the product he creates from insisting on taking the time to meet me in person before signing onto the project to following up until every part of the project was to my liking. Nick was direct and fair about pricing, extremely efficient in returning drafts and mock-ups and never pushed me to settle on an idea if I wasn't 100 percent happy with it. Nick used my logo and created an entire brand guide for my use with future vendors. I can't overstate how helpful the final brand package has been when working with other vendors- every single one has been impressed with the quality and variety of versions of files I have had for every aspect of my brand.
Ana Lee, Founder of Women In Tandem