For Abeba, my goal was to design new collateral items to showcase the newly finalized brand. I created print pieces that would be shipped out with each hand-crafted item to ensure the buyer knows all the good that comes with purchasing ethically sourced goods. I also worked to create labels in Canva that Jacqui could edit to identify specific products and details. In addition, I worked on social media templates that could help her sell her products and communicate the stories behind the people who create the beautiful creations.
Highlight Project #1 // Promotional Collateral
Abeba's promotional material strives to showcase the quality product and the visual to help you see yourself wearing it. The impact card also shows who is making the quality product and the heart behind the company.
Highlight Project #2 // Canva Templates
Jacqui was interested in partnering on design work that she could take over once it was complete for future needs. As such, we created product labels and social media story templates that she could update herself.
We truly value working with Nick to meet our graphic design needs! From the beginning to end of process Nick is mindful to really listen, capturing the heart of the project and maintain the integrity of the brand. In addition he always makes sure that the project scope and price is determined on the front end - no surprise costs.
Jacqueline Gustafson, Founder of The Abeba Collection